Content Marketing Specialist

About this job
Job description

The Content Marketing Specialist will join the China marketing team and report to the Marketing Manager - China.  The successful candidate will have the opportunity to work on a variety of marketing and sales support projects to help carry out the marketing plans for China.

Position Responsibilities:

Content Generation (Primary Responsibilities)

    Identify important policy updates, trends and issues surrounding key markets (China/Asia, goods trade, import and export) with key stake holders (Customs, AQSIQ, Ministry of Commerce, State Administration of Taxation, Top 500 MNCs and China MNCs etc.)
    Create interesting, credible and fresh content such as client memos, news releases, case studies, bylines, comments, brochures and collateral materials on China International Trade by interview or research etc.
    Demonstrate competence at using internal and external research capabilities and in preparing in-depth analysis
    Executes media and advocacy relations activities and has working knowledge of media advocates and their needs
    Manage and post entries on company website, blog or communities to help establish our voice as an industry leader and drive traffic to corporate website



Marketing Programs Support (Secondary Responsibilities):

    Press Relations - work with and manage PR consultant to pitch press stories and support press release announcements
    Identify and submit for applicable award and speaking opportunities for the company
    Maintain online and print directory listings on company and products
    Monitor and distribute weekly competitor and industry news and company press coverage
    Maintain stock of updated collateral and press kits for sales activities

Desired Skills and Experience

    Native Chinese speaking. Written and oral communication skills in English strongly preferred
    Experience with solutions in the supply chain or global transportation industries a plus
    Proven written communication skills, ideally with published content, in either online or traditional media
    Exceptional ability to tell stories
    2 - 5 year of previous experience in marketing or communications for a B2B company preferred
    BA in Marketing, Business, Communications, Chinese or Journalism
    Ability to communicate complex features or benefits in a way that connects with the target market
    Experience using WordPress, Joomla, MT or other content management tool for blogging, website creation, etc. a plus
    Must be proficient in Microsoft Office software, specifically Word
    Is self-directed and can work  independently, as well as in a team structure
    Can take initiative and make decisions as necessary
    Must be very detail oriented and have the ability to juggle priorities and multi-task
    Able to travel 10-15%

About this company

Amber Road provides a single, on-demand Global Trade Management (GTM) platform that automates and streamlines global trade for importers, exporters and logistics service providers.

Combining an expansive trading partner network, enterprise-class software, and specialized trade content resources, our solutions help organizations comply with country-specific trade regulations, as well as plan, execute and track global trade, enabling goods to flow unimpeded across international borders in the most efficient, compliant, and profitable way.

Our GTM suite includes products that manage transportation costs, optimize logistics, provide shipment tracking and visibility, ensure compliance with import and export regulations, and assist companies in the implementation and use of preferential and free-trade agreements.

Amber Road is powered by Global Knowledge®, the industry's most comprehensive database of trade compliance content and international business rules. Our team monitors and updates global trade regulations on a daily basis to ensure our customers have the data they need for the highest levels of import/export compliance and accurate landed cost calculations.

For the latest updates on Global Trade Management, subscribe to our newsletter: http://info.amberroad.com/gtm.html

For more information on Amber Road, watch our overview video: http://bit.ly/1ighRyJ

To learn more about our diverse and talented team, watch our welcome video: http://bit.ly/AmberRoadWelcome